Apple acquires yet another music company.
On February 8, Peng News reported that Apple had acquired a startup called "AI Music" that uses artificial intelligence to tailor music, and the acquisition has been completed in recent weeks.
At present, AI Music's official website and social media have been taken down, and only the LinkedIn page has been retained. According to LinkedIn, AI Music was founded in 2016 and is headquartered in London, with a company size of 11-50 people. According to reports, the company's Sympaphonic technology can provide dynamic music solutions suitable for audiences for application scenarios such as advertising.
According to a recently grabbed screenshot of the official website, AI Music aims to help brands create "royalty-free adaptive music" targeting media, advertising, gaming and social media.
According to AppleInsider, citing people familiar with the matter, Apple may use the technology to power its current audio products, such as Apple Music, HomePod mini, and even Apple Fitness+.
Bloomberg said the deal is one of Apple's few acquisitions over the past year. The last time Apple reportedly purchased was also a music company, Primephonic, a classical music streaming service that Apple intends to turn into an Apple Music-related app this year.
According to an October 2021 filing, Apple has significantly slowed acquisition spending in 2021, investing $33 million in transaction payments in that fiscal year alone, down from $1.5 billion in 2020 and $624 million in 2019. Dollar.
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