In previous years, after every October, the battery industry has entered the off-season of the year, but this year, the off-season has not appeared, is close to the end of December, or demand. This is a break with the practice of the last five or six years.
In China's new energy battery leading company Tieneng group 30 years of celebration, reporters interviewed Tieneng Group chairman Zhang Tianren, heard the above surprising phenomenon. As we all know, after China's economy enters the new normal, the impact of the energy industry is obvious to all, and the battery industry is one of the representatives of excess output of the energy industry.
In the case of overproduction of the industry as a whole, how can industry companies stay aloof, achieve effective supply, so that products in short supply in the market? The reporter put such doubt, directly raised to this from 1988 until now has been deeply cultivated in this industry's front-line company home.
Mr. Zhang's response was simple: 'This is their supply-side structural reform.'
"Our supply-side structural reform, to put it bluntly, means that we do more for products that are in demand and do less for those that are unprofitable, unprofitable or unprofitable. After such reform, we have seen results this year." 'We will adhere to scientific and technological innovation, drive industrial upgrading, differentiate products and compete in high-end industries,' he said.
Reporters verified that this year, tianeng group's old products are indeed in short supply, the reason is less production, the original proportion of 50%, now down to about 20%.
At the same time, new production has surged to the high end. On the scene of the celebration, Zhang Tianren announced that tianeng Group invested nearly 5 billion yuan in the construction of three green power energy projects will soon open (finish). After the project reaches the stage of lithium electric production, the whole process of digitalization, intelligence and refinement will be realized. The total output of lithium electric in the park will reach 8GWh and the annual revenue will reach 10 billion yuan, which will become an important support for the second take-off of Tianeng.
According to reporter understanding, in fact, as early as in 2013, the day to be able to start a new industrial strategy layout, put forward the "three a steady fast" development strategy, to complete the old and the new kinetic energy conversion, to foster the development of the company "twin-engine", namely the steady development of battery industry (the old engine), speed up the development of lithium ion battery, mini electric car batteries and battery recycling business. Tianneng Group Circular economy Industrial Park, located in Heping Town, Changxing County, Zhejiang Province, is the only company in Zhejiang province with hazardous waste management license, the first batch of national key technical transformation projects of integration of industrialization and industrialization and energy conservation and emission reduction, and the first batch of national pilot bases of recycling economy standardization of waste lead-acid batteries.
In this regard, Zhao Huelin, chairman of the Board of Supervisors of state-owned key large companies, believes that for the development of green energy industry, promoting supply-side structural reform is to accurately grasp the opportunities and challenges faced by the new normal of the economy, and come up with practical measures to solve the contradictions and difficulties in development.
"The fundamental purpose of supply-side structural reform is to improve the quality of supply and meet demand, so that the supply capacity can better meet people's increasing material and cultural needs. The main direction is to reduce ineffective supply, expand effective supply, and improve the adaptability of the supply structure to the demand structure." Zhao hualin believes that this essentially belongs to deepening reform.
As for "reform," Zhang tianren said he prefers the term "change" to describe the company's dynamism. He believed that The Times develop so fast, the company is to change to survive, they should take the initiative to change their own life, continuous breakthroughs in order to usher in innovation.
According to Zhao Hualin, the current green energy industry, some well-known green companies and green energy companies have declared bankruptcy, some photovoltaic leading companies are going bankrupt and restructuring, and some polysilicon manufacturing companies are facing great pressure and challenges.
What is this situation? We hope that companies in the industry can bravely analyze themselves and face the market.
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