Recently, wireless headphones continue to be hot, attracting a lot of investors to TWS headphones.
The introduction of Apple Airpods has brought headphone competition to the "wireless" track. As more and more domestic mainstream cell phone manufacturers cancel the 3.5mm headphone interface, TWS (True Wireless Stereo) headphones ushered in the peak of market increment.
According to market research firm Statista's forecast, global TWS headset shipments this year is 78 million units, next year will exceed 100 million units; GFK is expected to next year TWS headset market size will reach 76 billion RMB.
There are views that the current TWS headset in the smartphone market penetration rate is not high, especially the Android system is even lower, according to the global smartphone shipments of about 1.5 billion units, penetration rate of 50%, the assumption of the unit price of 200 yuan, the global TWS potential market size of 150 billion yuan. This has also attracted lithium battery manufacturers to increase their bets on this track. According to public data, at present, the high-end market TWS headset battery unit price in 10-20 yuan / piece, the mid-range market in 5-10 yuan / piece, low-end (cottage) market in 5 yuan / piece below, take the middle and high-end market median value of 8-15 yuan, means that in 2020 TWS lithium battery market space at least 2.4-4.5 billion yuan.
TWS headphones with lithium batteries are mainly divided into headset batteries and rechargeable compartment body batteries. From the point of view of the form, the full in-ear headphones to bean-type batteries; semi-in-ear headphones battery is mainly pin-type batteries, polymer soft pack batteries; charging compartment body battery is mainly polymer soft pack square batteries.
Based on the positive end market demand, the market penetration rate of TWS headphones is increasing. From the TWS headset supply chain manufacturers, the battery companies entering the market include LG, Germany VARTA, ATL, EVERLIGHT, Guoguang Electronics, Viduli, Smart Key Technology, Penghui Energy, Meni and so on. According to Counterpoint, sales of about 0.46 and 0.45 billion pairs in 2018 and the first half of 2019, the high growth of TWS headphones, global battery supplier Varta's revenue is also accelerating quarter by quarter this year. At present, the new products launched by various manufacturers are solving the problems of shorter range, sound delay, poor sound quality, while TWS headphones can achieve more intelligent functions of the application, sales are expected to continue high growth.
Lithium enterprise Yiwei Lithium Energy said that 5 years ago the company has independently developed the core equipment and products of small cylindrical hard shell battery (bean type), and has a number of invention patents. The current main product energy density of more than 120wh/kg, comparable to overseas leaders, and cut into the supply chain of overseas mainstream TWS headset manufacturers, is expected to continue to develop new customers. Due to the higher preparation barriers and patent issues for this product, it is expected to have strong earnings returns.
Peng Hui Energy said, with the consumer market product replacement speed, the trend of cordless lithium battery to accelerate penetration, the company's lithium battery multi-scene, in many applications to achieve full bloom. TWS (Bluetooth headset) rapid penetration, the company's button battery has entered the relevant industry chain, high margins to enhance profitability.
TWS lithium battery corresponds to the high-end intelligent consumer electronics, domestic TWS headset compared to foreign brands of cost-effective advantage is more obvious, the market share is also climbing.
For lithium battery companies, keep up with market trends, fit customer needs, and constantly optimize product performance and reduce costs in order to get a share of the market.
And after TWS headphones, smart watches may take over wireless headphones to become the next market focus, 2017-2018, global smart watch shipments, Apple Watch continues to dominate the top of the list, with a market share of 43% and 37% in 2017-2018, the second place is the small genius of BBK, with a market share of 10% and 10%, respectively, followed by Samsung watches.
Overall, the Chinese wearable device market shipped 73.21 million units in 2018, up 28.5% year-on-year. The top five vendors in the overall market ranking are Xiaomi, Huawei, Apple, BBK and Qihoo 360. the market shipments are expected to reach 120. million units by 2023. By then the boom of the wearable device market will certainly drive the rapid growth of profits of lithium battery manufacturers.
