Geek+, the global leader in AMR, and Decathlon, the world's leading sporting goods retail group, jointly announced that hundreds of AMR robots will be deployed in Decathlon's three major European order distribution centers to realize the transformation and upgrading of e-commerce smart logistics. This not only opens a new chapter in the cooperation between Decathlon and GeekWire in Europe, but also is another important milestone for the two parties to replicate their successful experience from China to the world.
The three distribution centers to be modernized are located in Castelnau, France, Łódź, Poland, and Campania, Italy. Jizhijia provides Decathlon with high flexibility with advanced AMR robots and AI technology, enabling Decathlon to increase storage capacity, simplify logistics processes, and better serve the growing online consumers in these regions.

▲ Jizhijia robot is running in Decathlon's order distribution center in Łódź, Poland
▲ Jizhijia robot is running in Decathlon's order distribution center in Łódź, Poland
Geek+ and Decathlon, as long-term partners, have cooperated in Asia since 2018 and have achieved outstanding results. This time, the two parties have joined forces again, and it took six months to complete the smart logistics upgrade of warehouses in many European countries.
Sébastien Alcasena, Decathlon Logistics Transformation Manager, said: "In the past two years, online consumer demand has continued to grow, and e-commerce development has ushered in a turning point. We have always been committed to providing customers with high-quality services. We provide highly flexible and scalable solutions that meet customer expectations. We are very much looking forward to cooperating to explore and continue to lead the transformation and upgrading of European smart logistics.”
▲ Jizhijia helps Decathlon to upgrade the digital intelligence of the order distribution center in Castelnau, France
▲ Jizhijia helps Decathlon to upgrade the digital intelligence of the order distribution center in Castelnau, France
Consumers have higher requirements for e-commerce: high-frequency e-commerce orders and returns, high timeliness for same-day or next-day delivery, and near-perfect high accuracy have all brought new challenges to the retail industry . Decathlon has 1,045 stores in 25 European countries, and a highly flexible and fast supply chain is urgently needed to break through the logistics bottleneck, and the Jizhijia goods-to-person solution meets Decathlon's needs to optimize B2C logistics capabilities.
Zhang Jian, Vice President of GeekWire Europe, said: "When Decathlon is looking for automation partners, it attaches great importance to its global scalability to cope with the rapid growth and challenges of e-commerce business. GeekWire has unique advantages, It can support Decathlon's global development goals. Previously, Geek+ helped Decathlon successfully land several projects in China and other Asia-Pacific regions, and helped its warehouse order processing to achieve double-digit growth."
▲ Decathlon’s order distribution center in Castelnau, France
▲ Decathlon’s order distribution center in Castelnau, France
According to local conditions, Jizhijia has formulated a robot solution for each order distribution center of Decathlon, and adopted hundreds of Jizhijia P series picking robots. The number and configuration of robots in the Decathlon Order Distribution Center can be flexibly adjusted to easily cope with fluctuations in the order volume during peak seasons. In addition, the Jizhijia AMR system can provide flexible maintenance and adjustment for Decathlon without affecting the normal operation of Decathlon.
This cooperation is a new beginning of Decathlon and GeekWire's advanced road to smart logistics in Europe. In the future, the two parties will work together to deepen and expand cooperation in more regions, and the adoption of Jizhijia AMR robot and AI technology has become a new standard for Decathlon to provide international e-commerce services.
About Decathlon
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Decathlon is the world's leading sporting goods retail group, founded in France in 1976 by Mr. Michel Leclercq. Decathlon's purpose is to benefit people and the planet, and is committed to making sport accessible. Focusing on the mass sports market, Decathlon has opened more than 2,000 physical stores in more than 60 countries and regions around the world, and has a full industrial chain business of design, R&D, production, branding, logistics and retail, ranking first in the mass sports industry in the world. Provide the public with cost-effective products with innovative ideas and the whole industry chain model. In China, Decathlon has settled in more than 100 cities, and has achieved a complete layout of the entire industry chain, continuing to popularize mass sports.
About Geek+
As a global AMR leader, Jizhijia provides a full range of logistics robot product lines and solutions, enabling enterprises to achieve intelligent logistics upgrades. According to the market research report of Interact Analysis, Geek+ has ranked first in the global AMR market for three consecutive years. At present, Jizhijia has global sales, operation and service capabilities in more than 30 countries, serving more than 500 major customers such as Decathlon, Nike, Wal-Mart, Toyota, Siemens, BMW, etc., including more than 40 Fortune 500 companies. The project covers E-commerce, retail, shoes and clothing, medicine, 3PL, new energy, automobile, 3C and other industries, the scale of commercial landing is leading the industry.
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