The latest China car sales data released by the Federation of Passengers shows that Tesla's wholesale sales in March were 65,814 units, an increase of 85% year-on-year. In the first quarter of this year, Tesla’s cumulative sales exceeded 180,000, reaching 182,174.
On March 22, Tesla’s Berlin Gigafactory was officially opened, which opened the prelude to Tesla’s entry into the base camp of gasoline vehicles. According to a report from Industrial Securities, Tesla’s Shanghai Gigafactory has a production capacity of more than 0.5 per unit of floor area, much higher than 0.2 of Toyota, which is currently the best at lean production among car companies, and is in the best state in the industry. After completing the ramp-up of production capacity, Tesla’s Berlin Gigafactory can produce a Model Y body in just 45 seconds, while German car companies generally need 60 to 70 seconds.
In terms of Tesla’s R&D costs, according to a report released by StockApps, a British financial transaction analysis company, the average R&D cost of each Tesla car is $2,984, which is more than 2.5 times that of the second-placed Ford, $1,186. This is nearly three times the average R&D cost of $1,000 in the automotive industry.
It is reported that after entering China, Tesla not only launched products and services more in line with the needs of Chinese consumers according to Chinese consumers’ hobbies and car needs, but also established the Shanghai R&D and Innovation Center to further accelerate the process of localization in China, and also provided Tesla’s benefits to Tesla. Pull overseas research and development to accumulate new innovation and exploration experience.
At present, in response to emergencies such as the epidemic, Tesla has responded to the times and promoted service upgrades with continuous innovation. A few days ago, Tesla launched a self-service car pickup service in many places, shortening the traditional delivery process of about 2 hours into a fast mode of as fast as 20 minutes. At the same time, the whole process of picking up the car avoids the risk of close contact with other car owners and Tesla staff, creating a "zero-contact" healthy delivery experience. In addition, for car owners in need, Tesla also provides Home Delivery (delivery car to home) services in some regions of the country.
