In the industrial robot circuit, Although China has a huge market with huge potential, but in the "foreign capital eat meat, Chinese enterprises eat soup" dilemma.
Difficulties of domestic industrial robots
It is no secret that China is still monopolized in the field of industrial robots.
Fanuc of Japan, Yaskawa Electric, Kuka of Germany and ABB of Switzerland, the "four families", have realized the oligopoly of the global industrial robot industry, and also occupy more than 70 percent of the Market in China. Chinese enterprises, on the other hand, can only survive in the cracks.
Not many industrial robot companies can make big money. Even Germany kuka's net profit margin in 2017 was only 2.5%, let alone many Chinese companies that rely on others for core components and technologies.
Most of the profits of Chinese industrial robot companies are taken by upstream suppliers, and most of the products of Chinese enterprises are concentrated in the middle and low-end fields, so they can only rely on low prices to compete. That makes it difficult for many Chinese industrial robot companies to even survive, let alone invest in research and development.
But among industrial robot companies, one Chinese company stands out. It did not fall into the mire of loss like other enterprises, but became the only robot enterprise in China to rank among the world's top ten.
It was the Estonian robot.
Pulled in 740 million in nine months
According to eston's financial results released on October 29, the company's revenue rose to 740 million yuan in the third quarter of this year, and its net profit also reached 24.9538 million yuan.
In the first three quarters of this year, Eston's revenue and net profit were 2.302 billion yuan and 87.8462 million yuan respectively. This performance is undoubtedly very impressive. Good performance gives us extra power to engage in RESEARCH and development, so as to improve our competitiveness and break the monopoly of Japan and Germany.
Eston development advantage
Why Can Eston have such brilliant performance, I think there are the following three reasons.
First, core components are highly autonomous.
A large part of the reason why industrial robot companies are not profitable is that the core components are not autonomous, which keeps the cost high.
Fanuc, which has the highest net profit margin among the "big four" robot families, is self-sufficient in core components. Eston and Fanuc are the same whole industry chain layout of the production model.
It is understood that in the core parts self-sufficiency rate, Eston has reached the high of 80%. This whole industry chain layout, so that Eston can better achieve cost control, and can let it form a unique competitive advantage.
Second, the two core businesses go hand in hand.
Eston has two core businesses: automation core components and motion control systems, industrial robotics and intelligent manufacturing systems. In 2020, the two businesses will contribute 33% and 66% respectively to the company's total revenue.
The two core businesses go hand in hand, giving Eston synergies and, by extension, economies of scale. Driven by economies of scale, the production cost of Eston robots can be further reduced.
Third, the market development route of GM + segmentation.
In the development of general products, Eston is also constantly cultivating market segments, which brings new impetus to the growth of Eston's performance. Now, in bending, photovoltaic, die casting and other market segments, Eston has gone to the leading position in the industry and achieved excellent results.
In a variety of means in parallel, Eston stride forward in the industrial robot track, bringing Chinese industrial robots to the world track.
Write in the last
Nowadays, China is in the transition from traditional industry to intelligent and digital modern industry. In the industrial robot market, China will have a huge demand in the future.
That said, eston still has great potential for future development at this circuit. With the continuous improvement of Eston's competitive ability and the promotion of the substitution trend made in China, eston's future development is worth looking forward to.
Also hope in the following days, Eston can stride forward and achieve good results again.
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