On the one hand, this is due to the market dividend, in the home economy, lazy economy, with the help of sales of sweeping robots is an explosive trend; on the other hand, also with the set of sea technology itself in the product and technology continuous investment and innovation inseparable.
The prevalence of the "house economy", young people fall in love with sweeping robots
In recent years, as young people become the main consumer group today, the "lazy economy" is prevalent, for the pursuit of quality of life of young people in the Z generation, "doing housework" is a rather tiring thing, so the consumer demand for sweeping robots has risen sharply. The demand for floor cleaning robots has increased significantly.
At the same time, the impact of the new crown epidemic, the "home economy" also seems to bring new development opportunities for the industry, people live and work at home time is extended, passive more concerned about home hygiene, but also continue to promote the rapid development of the floor cleaning robot market.
With features such as efficient and quick home cleaning, freeing up your hands while enjoying a "sophisticated life", floor cleaning robots have become a "lazy man's tool" for young people.
In late July this year, the Q11, for example, achieved a crowdfunding amount of nearly 200 million yen in 48 days on Makuake, Japan's largest crowdfunding platform, setting a record for the highest amount of crowdfunding for home appliances in Japan.
As one of the first domestic sweeping robots with embedded LIDAR solutions, Yibo Q11 is far superior to its counterparts in the market in terms of cleaning ability and cleaning coverage. The unique obstacle avoidance capability and the "dust collection" function precisely hit the pain points of young people, solving the problem of traditional robots pushing small objects around and not "automatically dumping garbage". "For young consumers growing up in the technology era, it is called "irresistible black technology" and has captured the hearts and minds of young people.
After solving the cleaning problem that young people abhor, it is time to come to some of the popular sports equipment. The Mu6 Ring air headset launched by Jihai Technology is another proof of its good insight into the preferences of young people.
Seize the trend of the times, deep insight into the youth
Mu6 Ring air headphones are non-ear open sports Bluetooth headphones, taking into account the combination of sports and safety needs, for the love of sports and at the same time have the need to listen to music is very friendly to the young user groups.
The ergonomic center of gravity structure design, 35g light body, 120 degree folding convenience, waterproof and splash-proof design, and other details, all reflect the needs of young people for simple, user-friendly products. In addition, the natural balanced and transparent sound quality, low power consumption and stable Bluetooth 5.0 technology, and up to 10 hours of battery life are in line with the pursuit of young people for product performance.
Behind the profound insight of young people is the cutting-edge brand concept and scientific research capability of Jihai Technology.
Wang Zhonglin, CEO & Founder of Jihai Technology, introduced, "Our starting point to enter the track is to make young people's life easier, so the product design is mostly from this direction."
More than half of the team of Jihai Technology are technicians from top companies, and the average age of the team is about 30 years old, so it is easier to stand in the perspective of young people to explore the pain points of users and develop products more suitable for young people's needs.
It can be said that, from the root, Jihai Technology is a young and innovative enterprise. It is based on such a gene that Jihai Technology has proposed the mission of "providing first-class innovative products and services for global users".
With the birth of Yibo Q11, Mu6 Ring air headphones, and other differentiated products that deeply meet the needs of young people today, it seems that the vision of "being a global innovative small home appliance brand" is not far away.
