Since this year, the new energy cars one after another battery spontaneous combustion accident, the impact of potential customers' determination and desire to buy.
According to incomplete statistics, domestic new energy cars due to battery-induced spontaneous combustion or blasting problems have nearly 50.
In this context, in order to boost new car sales and eliminate customer concerns, some car companies proposed power battery "lifetime warranty" guarantee provisions.
For example, the Weimar car announced that from July 1, the entire car battery free lifetime warranty policy.
Prior to that, the Link 01 PHEV also offered a lifetime battery warranty when it was launched in July 2018. The Azure ES8 also proposed a lifetime warranty at the time of its launch, and it was not limited to the battery.
So, is the "lifetime warranty" a "high quality service" for customers, or is it just a "marketing gimmick" that stays on paper?
"High quality service" is still a "marketing gimmick"?
A closer look at the terms of the lifetime warranty, the lifetime warranty is mostly for private cars, and on the cycle and frequency of the car, as long as it can guarantee 8 years or 150,000 km is basically equivalent to "lifetime", so the concept of mentioning the battery lifetime warranty may not mean much.
As the new energy market is in a high-speed development stage, the model iteration rate is fast, simply in 1-2 years, which also led many owners to buy a new car soon expire and depreciate, mostly in 3 to 5 years will choose to replace the car.
In addition, the battery lifetime warranty policy each manufacturer has its own definition, more or less the same, there will be appropriate certain planning restrictions.
This means that the primary new energy vehicles to meet the conditions of the lifetime warranty there is a certain threshold.
For example, the vehicle must be maintained and repaired in 4S stores for life; the vehicle will no longer enjoy a lifetime warranty after an accident to replace large parts; only restricted to home use, not even business, etc.
In other words, unless your battery produces "abnormal decay", or perhaps present any accident, in order to seek manufacturers to replace.
In addition, Kung Fu car to clarify a point of view, that is, "lifetime warranty" and "free lifetime battery replacement" there is a relative difference, the normal decay of the power battery is not in the warranty planning.
Therefore, even within the warranty period, in the end, how to define the "abnormal decay", is still a fishy area.
However, there is no uniform standard for the definition of power battery problems, and now each battery problem cases and design solutions are not quite the same, the reasons for the problem are not the same, and most manufacturers will not issue a perfect analysis report.
There are two sides to everything
From the current stage, the battery lifetime warranty service proposed, there are both positive and negative effects. Specific techniques can be implemented, it seems to be very difficult.
Therefore, the battery lifetime warranty pre-conditions are too much and harsh, and each maintenance testing standards asserted differently, it is difficult to maintain the rights of the customer to benefit from.
On the positive side, whether it is the leading enterprise or the new power, the lifetime warranty service is invariably given to other new energy enterprises in the industry more "invisible pressure", to further establish a new standard of maintenance of new energy vehicles.
On the flip side, the real meaning of the power battery lifetime warranty simply can not be done, because the cost is very high.
But on the back, the back of the battery lifetime warranty service is the battery "price is difficult to reduce" the problem.
Undeniably, there are two sides to everything, in the new energy vehicle industry is not sophisticated, the battery lifetime warranty service seems to be some "chicken ribs" meaning.
Perhaps, along with the power battery cost reduction, the customer's concerns are naturally "not broken".
According to car industry consultants predict that with the expansion of enterprise capacity planning, battery technology progress, the battery system will adhere to the annual rate of decline of about 10% to 20% before 2020, after 2020, the rate of decline is about 5% to 10%.
The current stage of the battery ternary lithium batteries, for example, the current production price in 2017 was reduced by 30%, about 1.45 yuan / wh, which price accounting for the price of changing a 40kwh battery in about 58,000.
The state also clearly proposed in 2020 need to reduce the battery production price to 1 yuan / wh, if achieved, the future 40kwh battery price in about 40,000, and also be able to enjoy the state's battery recycling subsidies, the final expected in about 20,000.
Written in the end
At this stage, the lifetime warranty service for power batteries, in the strict sense of the word, can not be done.
Perhaps, the new energy industry should focus on how to make the power battery "cost reduction and efficiency".
The next new energy passenger cars, will be true in the actual environment of the decline in subsidies to accept the adjustment, towards the complete market.
In this process of change, especially the battery itself down, regardless of the car companies to "grab the proportion", or to boost customer determination, is a very important factor.
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