Introduction: Digital consumption scenarios such as online shopping, online take-out, and insensitive payment are imperceptibly changing our way of life. Informatization and digital transformation are accelerating the transformation of the whole industry... Digital economy is not only a major revolution in business models and a new engine for high-quality economic development, but also an important path to a better life for the people.
A robot plays with children in Heshenghui, Chaoyang District. The robot car is just a digital product introduced by Hesheng Hui, hoping to break the location limitation of stores and bring more consumers to the stores. Digitalization has been everywhere, from insensitive payment to intelligent parking, from online ordering to offline delivery, shopping malls are gradually deepening their understanding of digitalization.
Robots play multiple roles
Dong, a stay-at-home mother, likes to take her children for walks in malls where "magical" gadgets are often enough to make them high. For example, the robot car of Chaoyang Heshenghui can sense the distance of obstacles and keep a safe distance when interacting closely with children. One of the carts, labeled "Sweep and deliver snacks," worked as a "long ago" lamb kebab salesman, while the other sold ice cream from savage Ranch.
He shenghui savage pasture is located in the block, there is no way to radiate the passenger flow of the whole mall, in addition, he Shenghui business competition is very fierce, savage pasture only through this innovative means to effectively attract consumers. In addition to selling products, youshi Car can also play an advertising role.
In addition to serving as a salesman, the mall's cheetah robots are also "instructors". In Shuangjing R&F Plaza, a two-year-old girl is talking with the cheetah robot. On command, the robot pointed the display at the little girl and labeled her "cute and innocent." Not only that, through the interaction with the children, cheetah robot specifically recommended to yunhaiyao, Haidilao dining guide.
New retail products such as cheetah robots are gradually replacing some human costs. Previously, stores had to arrange for employees to interact with consumers and recommend swipe codes for membership, products and offers, but now robots are taking over the job.
Inventory surplus computer knows
On the front end, consumers already feel the benefits of digitalization. In the back end, the shopping guide can also use the digital platform to provide service solutions for customers across the region 24 hours a day.
Shopping guides no longer need to call each store for confirmation of consumers' favorite goods. The shopping guide of Dahongmen Intime Department store is checking through the computer to see if there are any of the Essence lotion xiao Li needs. The shop assistant said that there is no need to go to the warehouse to look for goods now, as long as through the digital system of the mall and the brand side, where there is stock, placed in what partition, can be crystal clear, but also convenient for businesses to check inventory replenishment in time, to avoid out of stock.
Because xiao Li is busy with work, and did not catch up with the "double 11" stock, she also wants to find inveusha products. Coincidentally, the shopping guide of Intime Dahongmen let Li try the Miaojie App and find the desired products from intime department stores across the country. Miaojie App moves goods and members online, completes the digitization of the goods yard, and mainly promotes the borderless sales of goods.
Two stores for one brand, online consulting and ordering, corresponding offline stores experience picking up goods. Yintai shop manager is enjoying the convenience and speed that this kind of change brings. , she said, a lot of nonlocal Yintai members will use App consultation goods, from the beginning to ask whether product efficacy, is the quality goods, the supply of goods from where, at the end of the consulting products recommended, such as links to preferential activities and order problems, and some local customers on the online consultation and understanding, to the store after the order, the products.
All retailers are ultimately online, but digitalization is for offline. Yang Qingsong, secretary general of the China Department Store Commerce Association, said that offline digitalization is not to establish a system to compete with the big e-commerce platforms, but to strengthen certain capabilities, such as reach, precision marketing, enhance customer experience, and improve offline sales.
Establish a green consumption system
Under the national "dual carbon" strategy, carbon neutrality has always been the focus of social attention, and also an important point for enterprises to practice social responsibility. And the proportion of carbon emissions of residents' living consumption is quite large, which is also the goal of major shopping malls to strengthen digital transformation -- to establish a green consumption system.
"By building our own digital platform, we can effectively reduce the use of paper and paper materials and help achieve our low-carbon goals while improving efficiency." Shell Research institute commercial real estate analyst Zheng zhong pointed out.
Yang qingsong agrees, saying that digital intervention has made physical stores significantly reduce consumables, such as paper receipts, leaflets and coupons. At the same time, digitization allows consumers to reduce unnecessary store visits and reduce emissions. Through online understanding in advance, or even ordering in advance, picking up at the store or delivering goods to the door, digitalization can make stores more precise marketing, make full use of everything and reduce waste.
Take Intime department store as an example, it has realized paperless miaojie cashier, electronic invoice, online marketing and digitalization of membership card. According to incomplete statistics, through the above measures, Intime department store can save 1,600 tons of paper and protect more than 40,000 trees.
Similarly, Guo Zengli, director of Shopping Center Development Committee of China Shopping Mall, also believes that in order to increase sales efficiency in the future, shopping malls also need to control costs such as water, electricity and paper through energy-saving and environmental protection measures and digitization, which is one of the highest spending options of all shopping malls. "Shopping malls are places where people, goods and social services converge completely, so there is a whole chain and whole process of information technology application conditions. "For shopping malls, smart technology will be increasingly linked to efficiency and cost reduction, service precision and experience satisfaction." Guo Zengli points out.
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