According to foreign media reports, Suzuki Motors is considering launching a mini-electric car in Japan by 2025. The price will start at 1 million yen ($8,700) after government subsidies, which is about half the price of competitors' products.
Toshihiro Suzuki, president of the company, said: "If you want to release a model for mini-car consumers, the price is within 1 million yen, which is very important. We plan to release such a model around 2025. ."
Suzuki launched economical electric cars slightly later than other competitors. Both Nissan and Mitsubishi plan to release electric vehicles with a price of about 2 million yen in the spring of 2022. Toshihiro Suzuki said: "I cannot deny that we are lagging behind our competitors, but infrastructure construction and the production of products with acceptable quality are the most important."
He said that even for low-priced models, the company's vehicles can compete with other car companies in terms of quality. Batteries will be the core factor in reducing the price of electric vehicles. Toshihiro Suzuki did not talk about the company's part-sharing cooperation with Toyota. Toyota is currently developing its own battery, but Toshihiro Suzuki said that Toyota's battery has not yet entered the "standardization stage." He said: "The key to this work is whether you can use lightweight materials to produce products at the lowest cost."
The use of a large number of advanced technologies is also the main reason for the increase in car prices. Toshihiro Suzuki said: "Mini cars and compact cars do have a need for improved functions, but I don't think they need a lot of new technology." He revealed that the company will continue to pursue lower prices.
There are reports that Apple will start selling an electric car with self-driving functions in 2025. Toshihiro Suzuki said that the American technology giant has not yet contacted Suzuki. He said: "This is an era of great change. You may need to work with completely different industries. It is possible to work with start-ups. The door is always open."
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