Shenzhen manly battery co.,ltd congratulates Camel for its entry into BMW's supply chain
Recently, the battery sales company, a wholly-owned subsidiary of Camel, received a letter from BMW of Germany for the 12V auxiliary lithium battery system project, and the battery sales company will become the supplier of its 12V auxiliary lithium battery power system.
According to the customer's plan, the project cycle is 7 years, and it is expected to achieve mass production in 2025. It is estimated that 3.4 million to 4.7 million sets of 12V auxiliary lithium battery power systems will be sold during the entire life cycle.
Camel Co., Ltd. said that after multiple rounds of bidding, it successfully obtained the mass production designation of BMW's 12V auxiliary lithium battery system project, which deepened the company's cooperation with Germany's BMW. Consolidate the company's market position in the field of automotive low-voltage batteries.
Camel is the leading lead-acid starter battery in China. It has more than 40 years of experience in lead-acid battery production. The supporting market has formed a stable supply relationship with more than 200 domestic OEMs. The after-sales market has nearly 2,000 dealers and 47,000 terminal operators worldwide.
In recent years, Camel shares have increased the development of the lithium battery field. At present, the company's lithium battery products include 12V/24V/48V start-stop and auxiliary batteries, all of which have achieved project designation. It has also successfully developed NCM523 and NCM622 ternary precursor products, which have entered the field of battery recycling. In 2021, the company signed a strategic cooperation agreement with Three Gorges Electric Power to enter the field of energy storage integrated systems.
The 12V lithium battery strategy has achieved initial results
Recently, the battery sales company, a wholly-owned subsidiary of Camel, received a letter from BMW of Germany for the 12V auxiliary lithium battery system project, and the battery sales company will become the supplier of its 12V auxiliary lithium battery power system.
According to the data, Camel Co., Ltd. is currently the largest automotive low-voltage battery manufacturer in Asia, and is also a domestic leading recycled lead company. Its products include 12V lead-acid batteries and 12V/24V/48V low-voltage lithium batteries. The company's lead-acid starter battery has an existing production capacity. 35 million KVAH/year.
In order to meet the needs of electrification, light weight and intelligence of pure electric vehicles, some domestic and foreign OEMs have begun to try 12V lithium-ion auxiliary batteries. In 2007, the company started the research and development of lithium batteries, and in 2015, the subsidiary Camel Group New Energy Co., Ltd. was established to officially enter the lithium battery industry.
It is worth mentioning that Camel's new energy vehicle auxiliary battery products have also met the technical requirements of BMW and other European and American OEMs. Among them, 12V lithium battery products are mainly used for new energy auxiliary batteries, mainly supporting Dongfeng Nissan, BAIC, Geely and other related models.
At present, Camel has a production capacity of about 500,000 12V low-voltage lithium battery cells, and is planning to invest in a new production line with a production capacity of 2 million according to the needs of the order.
It is reported that Camel Co., Ltd. is now focusing on domestic new energy vehicle manufacturers and domestic mainstream new energy vehicle companies, achieving full coverage of lead-acid + lithium auxiliary battery products, and aiming to become the world's largest supplier of new energy auxiliary power. In 2022, the company will break through key target customers, strive to achieve the target of more than 30% of the auxiliary battery market share, and achieve the target of more than 50% of the market share in 2025.
In the supporting market, the company has established long-term strategic cooperative relations with major overseas car companies, and its products have been highly recognized by major car series around the world. For customers such as FCA and Ford in North America, the company has completed the design and planning of the North American battery chemical plant in Michigan, the United States. The first phase has a production capacity of 1 million KVAH. It is planned to achieve trial production in the second quarter of 2022. only/year.
Kaiyuan Securities pointed out in the research report that the entry into the German BMW supply system this time represents the company's breakthrough in the mainstream foreign high-end car market, and the strength of low-voltage lithium battery products has been further verified. With the successive mass production of Geely Automobile and Germany's BMW projects, the company's forward-looking layout in the field of low-voltage lithium batteries is expected to enter the harvest period.
However, Camel also stated in the announcement that low-voltage lithium battery products currently account for a small proportion of Camel’s total revenue, and the company’s existing products mainly include lead-acid batteries, recycled lead and lithium batteries. The automotive low-voltage lithium battery business is the company's strategic business.
The market share of supporting market is about 49%
Camel has a very long history, its predecessor was Hubei Gucheng Battery Factory established in 1979. In 1994, Hubei Camel Battery Co., Ltd. was formally established, mainly engaged in the production and sales of lead-acid batteries.
After years of development, Camel has a relatively high market share in China. In terms of start/stop batteries for traditional passenger vehicles, Camel has a market share of about 49% in the supporting market and a market share of about 25% in the aftermarket. Commercial vehicle starting/parking air conditioner batteries, the company's current market share is about 65%.
With product cost performance and brand influence, Camel has accumulated high-quality customer resources. Passenger car customers include FAW-Volkswagen, Shanghai Volkswagen, Shanghai GM, Ford, Chongqing Changan, Great Wall, Geely, Beijing Hyundai, etc. Commercial vehicle customers include FAW Jiefang , China National Heavy Duty Truck, Jianghuai Automobile, Beiqi Foton, etc., construction machinery customers include Sany Heavy Industry, Delphi, Bosch, etc.
With the continuous expansion of foreign customers, Camel has also increased overseas investment in recent years to expand the supporting market for overseas OEM customers. In the first half of 2021 alone, the company developed 16 new customers in overseas markets, and its sales volume increased by about 277% year-on-year. %.
At present, Camel has achieved overseas layout in Southeast Asia, Central Asia, Europe and the United States and other places. Among them, the manufacturing plant in Malaysia has a production capacity of 2 million KVAH, and supplies more than 80 countries around the world through overseas sales centers. Currently, the second phase of the Malaysian factory is under construction. It is expected to be put into operation in 2022, when the production capacity of the Malaysian factory will reach 4 million KVAH/year.
In the supporting market, Camel has established long-term strategic cooperative relations with major overseas car companies, and its products have been highly recognized by major car series around the world. For customers such as FCA and Ford in North America, the company has built a chemical plant in North America with a production capacity of 1 million KVAH in the first phase. It is expected to be put into operation in the first half of 2022.
However, the business structure of Camel's overseas market is still dominated by the aftermarket market, and the supporting market accounts for about 10% of the total export volume. In the aftermarket market, the company has maintained stable cooperative relations with large distributors, such as BSI, CE, Autozone, Interstate, etc.
From 2018 to the first half of 2021, Camel's overseas revenue was 169 million yuan, 233 million yuan, 502 million yuan, and 603 million yuan, with growth rates of 9.18%, 37.87%, 115.4%, and 229.63%, respectively.
